Marketing Meets the Science of the Meme

Everybody's talking about “Viral Marketing" nowadays. They have tips, they have tricks, they have dos and don’ts. They have techniques and rules and suggestions for ways to make information more "infectious." What they don’t have is the answer to one question: why?

Why does information sometimes seem to behave like a virus? Why does everybody start using the word “blog” all of a sudden? Why do children say the darndest things? Why do we even say the word “darndest”? What is it that makes us hear something or read something, and then tell someone else what we heard or read?

Well, I take the long way around these questions and more in (r)evolutionary marketing: Marketing Meets the Science of the Meme, a thought-provoking, paradigm-shifting presentation about the nature of information, how it evolves and how it spreads from person to person,often like a virus. But not always.

(r)evolutionary marketing begins as an introduction to Memetics, a scientific theory that seeks to explain how human cultures evolve (i.e. develop and change) via the spread of information. It then applies the science of memetics to the practice of advertising, a major contributor to the development of consumer culture.

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Jeff Pedigo is a former Associate Creative Director for GodwinGroup, one of the South's oldest and largest marketing firms, serving regional and national clients such as Comcast, Louisville Slugger, State Farm Insurance and Whataburger,among many others.
    As Jeff Pedigo...Ad Agent, he provides marketing and consulting services to small businesses who can't afford to contract with a large ad agency, but who also can't afford to ignore their need for the services such agencies provide.
    He has earned numerous awards at local and national levels for his creative work, including many TELLYs and Best of Show ADDYs. He hasbeen named Volunteer of the Year by his chapter of the American Advertising Federation, who also recognized him as Copywriter of the Year.However, Jeff suspects that this recognition was all just a ruse to gethim to serve on the organization's Board of Directors, where he currently holds the position of President.
    A former adjunct professor at the University of Southern Mississippi, he is available for public speaking engagements to Ad Clubs and other professional organizations concerning topics relevant to advertising, marketing and mass communications.

Schedule Jeff Pedigo and (r)evolutionary marketing for your
next ad club luncheon or professional organization meeting.

If you think your ad club or professional organization might be interested in learning more about Marketing and Memetics, please feel free to contact me atjpedigo@email.com. The presentation runs 30-40 minutes. My regular fee is $500 plus expenses, but I've been known to negotiate.