If you know anything about Memetics, you know it's not necessarily anew phenomenon. It's just a scientific way of explaining a process that's been going on since human beings perfected communication. I found an interesting quote from one of our founding fathers that sounds eerily like a snippet from my presentation. (Albeit a bit more verbose and rather antiquated. Grammatically, I mean.)

"He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his taper at mine, receives light without darkening me. That ideas should freely spread from one to another over the globe, for the moral and mutual instruction of man,and improvement of his condition, seems to have been peculiarly and benevolently designed by nature, when she made them, like fire,expansible over all space, without lessening their density at any point, and like the air in which we breathe, move, and have our physical being, incapable of confinement or exclusive appropriation."

Thomas Jefferson