Jeff Pedigo Presents: (r)evolutionary marketing: Marketing Meets the Science of the Meme: Recent Comments

Comment on Roger Ebert gives memes some love...

Jeff Pedigo — Fri, 04 Feb 2011 18:58:33 GMT

Check out Dawkins's The Selfish Meme. You might be able to find the chapter on memes online. Also, he expands on the idea a bit in The Extended Phenotype.

Comment on Roger Ebert gives memes some love...

washer and dryer — Wed, 29 Dec 2010 16:03:50 GMT

The Dark Knight and Groundhog Day are both really good movies. Within which book does Richard Dawkins fully explain (and support) his theory of memes. When I say "support," it's not that I disbelieve it or anything, but I'm just interested in a substantial explanation of the theory.

Comment on BOOKED! September 24th in Sunny Pensacola, Florida!

Jay Massey — Thu, 24 Sep 2009 20:05:54 GMT

Excellent presentation at today's AAF Pensacola Luncheon Learn. I think the science of memetics will help me establish an analytical approach to social media marketing qualitative metrics.

Comment on BOOKED! July 16 — Mobile, Alabama

Jeff Pedigo — Fri, 17 Jul 2009 16:49:56 GMT

Not a bad rationale actually...

Thanks Tim!

JP

Comment on BOOKED! July 16 — Mobile, Alabama

Tim — Thu, 16 Jul 2009 19:19:30 GMT

I think maybe you were right the first time. Why would all the bad guys live in Mobile? Well, geographically and culturally it's pretty far from Gotham and New York City. Not only that, but nobody would think to look for them here.

I enjoyed your presentation. I will now get back to processing memes.

Comment on Talkin' in Tallahassee

Lesley — Fri, 22 Feb 2008 16:06:44 GMT

Jeff, I really enjoyed your presentation. Even as a pop culture junkie, I hadn't quite put my finger on the importance of these contributions to the way we all think and speak. Thanks for defining them and giving perspective on their value.

An interesting example I spotted today - the Wikipedia entry for my favorite sports writer. They even recognize some of his work specifically as memes.
http://en.wikipedia.org/wiki/Bill_Simmons

Comment on DOUBLE-BOOKED!! November 2nd in Lafayette, Louisiana; November 3rd in Baton Rouge

Jeff Pedigo — Sun, 04 Nov 2007 04:58:15 GMT

Hey! Thanks! And thanks for leaving a comment. The herd instinct... I agree. Something like that could be really interesting. Maybe I'll look into it....

Comment on DOUBLE-BOOKED!! November 2nd in Lafayette, Louisiana; November 3rd in Baton Rouge

Anne — Fri, 02 Nov 2007 13:45:27 GMT

Great talk! Anytime someone can combine evolution with advertising, I'm in.

Next I'd like to find out how the heard instinct relates to event attendance and success.

Comment on "(r)evolutionary marketing"

Larry — Tue, 15 May 2007 19:51:54 GMT

Sounds interesting.

Comment on Thanks Oklahoma City!

Jeff Pedigo — Fri, 12 Jan 2007 21:18:04 GMT

Fair criticism.

But I think you underestimate the level of understanding evolutionary theory enjoys these days. I believe the reason it's so controversial is because people just don't understand it. You seem to, and I think that's commendable. Evolution is deceptively simple, which is why the current presentation might seem like overkill to someone with your understanding. (Then again, it may well BE overkill in the grand sense. I just want you to know that I'm not blowing off your critique; I'm taking everything you've said into account as I continue to allow the presentation to, well, evolve, as it has been doing since its inception.)

I agree the wrapup seemed quick. I was aware of it myself. So much so that I even opened up PowerPoint on the plane home to figure out how to improve it. And I too thought it was strange that there were no questions at the end. (That's the first time I haven't gone on for another 10-15 min. of discussion). I'm appalled that I "didn't seem interested" in answering any. Was it the slide I had on the screen? It was supposed to be sarcastic. ("You can't possibly have any questions.") More overkill, ya think? If you find yourself reading this, please give me your opinion.

As to your other critiques, I'm continuing to research and think about what value Memetic theory holds for Advertising and Marketing; and as I intimated to the previous poster, I plan to expand that part of the presentation accordingly.

Thanks for your comments. While your overall response was negative (actually the first negative one I've received), your feedback was very constructive – and that is truly appreciated. After all, I never expected to please everybody with this thing. Just...you know, most of them.

Best,

Jeff